I have a lot of friends on Goodreads. Some I care about, others randomly found me and don’t seem to share similar tastes, and I probably should just delete them. Usually those people are authors trying to promote their tiny press books or self-published titles. But I could rant about smart online marketing later. That’s not what I’m talking about in this post. This post is about the importance of attention grabbing covers.
See, I have so many friends that every one of those update e-mails has *a lot* of books in it. Now, I do look at which of my friend’s update list is showing at the moment while skimming. For example, pretty much anyone who friended me through this site, I pay attention to what they are reading. But, even then, I have quite a few of those friends.
So what I do is I look at the covers. If the cover, in that tiny thumbnail, grabs my attention, then I glance at the title. If the title and the cover get me, I click on the link to the book and I usually end up putting it in my amazon shopping cart. Because I know exactly what the cover of a book I’m interested in should look like. It’s not something I can describe exactly, but I know it when I see it. Look at the cover of Inkspell or Eragon. Both of those covers, even in a tiny form, jump out at you and tell you exactly what they are about. Even just think about the colors. In that tiny thumbnail, you can tell the difference between a kid’s book and a classic title.
For book marketers and designers, thumbnails are yet another thing we have to think about online. Too detailed of a picture, and it won’t show up. Or there should be an element that stick out on the cover, that the author or someone else can grab and use as a thumbnail instead.
If you’re interested in book design, look down your goodreads bookshelves, or go look at mine, and see what each of those covers tells you about them at a glance. Chances are, even for books you don’t know, you’ll be able to figure out genre and age range from most of the covers.
And for those of you not on Goodreads yet, go check it out. It’s a great way to find out what people with similar tastes are reading. And I know that if a book is suddenly showing up on everyone else’s list, I’d better go find a copy.